Bag'Age is a program set up by ULiège's ESPRist - Formation et Diffusion center (formerly CERES).
This module focuses on jobseekers aged 45+ who are looking for a career change.
To maintain consistency across all the module's media, ESPRIst wanted to create a visual identity comprising :
- A logo
- A poster
- Flyers
- A template for PowerPoint presentations
- A specific look for each type of document (letter, file, etc.)
The idea is to create a course whose modules bring to a new quality.
The "Metro" theme reflects the idea of progression, with stations that develop a skill.
The theme also allows for a clean, clear design that makes the poster easy to read.
The font is Parisine, the official font of the RATP (Régie Autonome des Transports Parisiens), the public transport operator of Paris.
The colors are the same as those used for RATP and STIB metro signs, the Brussels equivalent of RATP.
The network lines and their angles are directly inspired by STIB and RATP maps.
